Retargeting is a form of digital marketing where advertisers target people who have already visited their website or engaged with their content.
This is accomplished through tracking cookies placed on the user’s browser, which enables the advertiser to serve personalized ads to the user on other websites and social media platforms. The goal of retargeting is to re-engage with users who showed an interest in the brand but did not take the desired action, such as making a purchase or filling out a form.
This type of advertising is often more effective than traditional display advertising, as it targets users who are already familiar with the brand.