CRO is what we do. We help our clients make data driven decisions, converting more visitors into customers.
We will utilise your existing data to create CRO programs that produce results right from the kick-off.
We'll help you implement tools that will show you exactly how your visitors interact with your website and where you should concentrate your efforts.
Site redesign should be a continuous process - based on testing and user insights.

CRO - Where visitors become customers

Some of the companies we work with

Kraken Data Client - Freeview
Kraken Data Client - QBE
Kraken Data Client - BHP Logo
Kraken Data Client - Porter Davis

What is Conversion Rate Optimisation (CRO)?

Conversion rate optimisation is the process of improving webpages to convert website visitors into new leads or customers. You use SEO experts to bring traffic to your site, trust in our CRO experts to convert that extra traffic into sales and leads.

The smallest of changes can really improve your conversions. Don't waste all of your efforts in acquiring new visitors, use CRO to maximise their potential.

What we do (really, really well)

Conversion Rate Optimisation
Get the support you need to run advanced CRO programs. Continually improve performance and blitz your competitors!
Web Analytics
Drive action through accurate data that speaks to business performance. Understand what works and where you can improve.
Continuous Site Redesign
Site redesigns are dead! Test and prove the new design elements before throwing away what you have.
There is so much Data! Focus on what is important to your business in a human friendly way.
Targeting & Personalisation
Create exceptional user experiences by presenting relevant offers and content.
Digital Measurement Strategy
Let us help you identify the key performance indicators for your business.

Industry leading expertise

Our consultants have decades of experience working for some of the world's largest brands. When you optimise your website, make sure you work with someone you can trust.

Choosing your CRO or analytics partner is a big decision and we know our passion and expertise is second to none. Contact us to find out more about how we can help your business achieve its full potential.

Kraken Data - The Leaders in CRO

For you to read at your leisure

Google Reviews

5.0 2 reviews

  • Avatar Matt Goodchild ★★★★★ 2 years ago
    Been a great partner with us for some time now. The knowledge and experience amazes me everyday. Keep it going guys
  • Avatar Sandeep Shah ★★★★★ 2 years ago
    I've worked with the Kraken team for many years now. Their deep experience in both the Web Analytics and Conversion Rate Optimisation/UX space has meant they're … More very much at the top of their game.
    When working with them, you're sure to get a very structured breakdown of what's wrong with your site/app, what needs to be done about it, all put down into a roadmap, and they're also great at execution of these improvements.
    Very few agencies do a great job of consulting AND execution - it's usually one or the other - but the Kraken team certainly do (which is why we continue to work with them!).
    Couldn't recommend them highly enough - they're a great team.