Welcome to Kraken Data
Welcome to Kraken Data

Founded in 2017, we are highly experienced Conversion Rate Optimisation and Digital Analytics Specialists with a wealth of knowledge and expertise.

Digital Analytics
Digital Analytics

We partner with enterprise organisations to support their MarTech stack. Find out more about our Adobe Consulting.

Find out more
Conversion Rate Optimisation
Conversion Rate Optimisation

We offer a comprehensive Conversion Rate Optimisation program for your business, designed to maximise your ROI.

Find out more

Some of the companies we work with

Kraken Data Client - Freeview
Kraken Data Client - QBE
Kraken Data Client - BHP Logo

What we do (really, really well)

Conversion Rate Optimisation
Get the support you need to run advanced CRO programs. Continually improve performance and blitz your competitors!
Web Analytics
We specialise in the solution design & data collection of your analytics platform.
Continuous Site Redesign
Site redesigns are dead! Test and prove the new design elements before throwing away what you have.
There is so much Data! Focus on what is important to your business in a human friendly way.
Targeting & Personalisation
Create exceptional user experiences by presenting relevant offers and content.
Data Collection
Whatever the requirements, we can help design and implement the data collection to keep your MarTech stack humming.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) refers to the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. This process involves analysing website data and visitor behavior to identify areas that can be improved to drive more conversions.

Why is it important?

  1. Increased Revenue: By optimising conversion rates, businesses can increase their overall revenue without having to attract more visitors to their website.

  2. Better User Experience: CRO helps businesses understand the needs and wants of their customers, which allows them to improve their user experience and make it easier for visitors to take desired actions.

  3. Data-Driven Decisions: CRO provides businesses with data-driven insights that they can use to make informed decisions about their website and marketing strategies.

  4. Competitive Advantage: Optimising conversion rates can give businesses a competitive advantage by making their website more effective at converting visitors into customers.

Overall, CRO is a valuable strategy for businesses looking to improve their online performance and drive more conversions.

Industry leading expertise

Our consultants have decades of experience working for some of the world's largest brands. When you optimise your website, make sure you work with someone you can trust.

Choosing your CRO or analytics partner is a big decision and we know our passion and expertise is second to none. Contact us to find out more about how we can help your business achieve its full potential.

Kraken Data - The Leaders in CRO

For you to read at your leisure

Google Reviews

5.0 2 reviews

  • Avatar Sandeep Shah ★★★★★ 4 years ago
    I've worked with the Kraken team for many years now. Their deep experience in both the Web Analytics and Conversion Rate Optimisation/UX space has meant they're … More very much at the top of their game.
    When working with them, you're sure to get a very structured breakdown of what's wrong with your site/app, what needs to be done about it, all put down into a roadmap, and they're also great at execution of these improvements.
    Very few agencies do a great job of consulting AND execution - it's usually one or the other - but the Kraken team certainly do (which is why we continue to work with them!).
    Couldn't recommend them highly enough - they're a great team.
  • Avatar Matt Goodchild ★★★★★ 4 years ago
    Been a great partner with us for some time now. The knowledge and experience amazes me everyday. Keep it going guys