Conversion Rate Optimisation and Digital Analytics That Grow Revenue

Kraken Data helps businesses increase revenue from existing traffic through conversion rate optimisation, experimentation, and digital analytics. We identify opportunities, build and QA tests, improve measurement, and turn user behaviour into measurable commercial outcomes.

From strategy and hypothesis development to implementation, analysis, and reporting, we run full-service optimisation programs that help teams move faster and make better decisions with confidence.

Talk to us about CRO and Analytics

Trusted CRO and analytics specialists

  • Full-service CRO programs from idea to validated result
  • Strategy, design, build, QA, analysis, and reporting
  • Experienced consultants with a strong track record of measurable uplift
  • Minimal impact on client workloads
Digital Analytics for Better Decisions
Digital Analytics for Better Decisions

We use your analytics data to uncover opportunities, improve measurement, and strengthen the insight available for your optimisation program. From audits and reporting to implementation improvements, we help teams make decisions based on data they can trust.

Digital Analytics for Better Decisions
Full-Service CRO Programs
Full-Service CRO Programs

We deliver full-service CRO programs that help increase revenue by identifying the best converting content, journeys, and funnels across your website. From testing and targeting to personalisation, we help turn insight into measurable performance gains.

Full-Service CRO Programs

Brands we've helped

Our consultants have supported brands across retail, finance, travel, insurance, and other sectors to improve conversion performance and strengthen digital measurement.
Kraken Data Client - Freeview
Kraken Data Client - QBE
Kraken Data Client - BHP Logo
OnePass
The University of Melbourne

How we help

Conversion Rate Optimisation

We run structured CRO programs that move from research and hypothesis generation through to test planning, build, QA, launch, analysis, and roadmap development.

Experimentation and A/B Testing

We validate ideas through controlled testing, helping you learn faster, reduce guesswork, and improve key journeys with confidence.

Digital Analytics

We improve measurement, reporting, and implementation so decisions are based on trustworthy data rather than incomplete signals.

Insight and Strategy

We connect analytics, customer behaviour, and business priorities to uncover where your biggest growth opportunities sit.

More than advice. We help deliver the work.

Many agencies stop at recommendations. We work end to end across strategy, test planning, implementation support, QA, analysis, and ongoing optimisation so ideas actually make it into market.

Our model is designed to fit around your business with minimal disruption, giving your team access to experienced CRO and analytics support without needing to build a full internal optimisation function from scratch.

Kraken Data - The Leaders in CRO

Why Kraken Data

  • Full-service support from opportunity analysis to validated result
  • A continuous testing model that builds momentum over time
  • Experienced CRO and analytics specialists without the cost of building a full in-house team
  • Minimal disruption to internal teams
  • Focused on measurable commercial outcomes, not vanity metrics
Kraken Data - The Leaders in CRO

Built around measurable outcomes

Kraken Data combines analytics, experimentation, design thinking, and behavioural insight to improve conversion performance over time. Our programs are designed to build a continuous cycle of testing, learning, and refinement rather than one-off recommendations.

Our consultants have run optimisation programs that generated more than $40 million in annualised uplift, with wins across homepage, checkout, category, and landing page experiences.

Google Reviews

5.0 2 reviews

  • Avatar Sandeep Shah ★★★★★ 4 years ago
    I've worked with the Kraken team for many years now. Their deep experience in both the Web Analytics and Conversion Rate Optimisation/UX space has meant they're … More very much at the top of their game.
    When working with them, you're sure to get a very structured breakdown of what's wrong with your site/app, what needs to be done about it, all put down into a roadmap, and they're also great at execution of these improvements.
    Very few agencies do a great job of consulting AND execution - it's usually one or the other - but the Kraken team certainly do (which is why we continue to work with them!).
    Couldn't recommend them highly enough - they're a great team.
  • Avatar Matt Goodchild ★★★★★ 4 years ago
    Been a great partner with us for some time now. The knowledge and experience amazes me everyday. Keep it going guys

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