Conversion Rate Optimisation Experts – Melbourne

Maximise online performance, boost your revenue.

Is your conversion rate the best it can be?

Conversion Rate Optimisation (CRO) is a win for you and your website visitors. As the CRO Specialists, we run tests that lift your conversion rate and also provides the best user experience for your visitors, all based on actual data!

What makes us conversion rate optimisation specialists? We use our extensive CRO experience in such areas as data analysis, design, psychology and copy writing to craft user experiences that understand your particular audience. This combination of skills ensures that your CRO program is kicked off with a strong focus and with immediate impact.

Talk to the Conversion Rate Optimisation Agency with proven results, one that works with clients of all sizes and becomes an extension of your internal teams. We live and breathe CRO!

Conversion Rate Optimisation Specialists

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WE ❤ CRO
Looking at devices, channels, segments, UX, UI – we get a genuine kick out of all things optimisation.
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DATA DRIVEN INSIGHTS
We use all the data and analytics you have (or put new measurement strategies in place) to determine where the greatest gains can be made for you and your business and customers.
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A CRO AGENCY THAT LISTENS
We continue to react to your business needs in the ever changing world of online eCommerce and marketing. Roadmaps and strategies are tweaked continually to ensure maximum returns.
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COLLABORATIVE CONSULTING
We harness the skills and knowledge of your own teams. We make sure we work closely with you to make sure we understand your business both from an internal and a customer point of view. We can help to raise your own internal Conversion Rate Optimisation capabilities as we progress on the optimisation journey.
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WE THINK OUT OF THE BOX
We have an arsenal of ready-made and proven strategies, but every client has their own unique needs and we make sure we identify ways to make you stand head and shoulders above your competition.
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OPTIMISATION LEADERS
Our team work with companies of all types and sizes. Our ability to understand the needs of your business quickly, ensures a smooth and fast running CRO program. We get CRO done right and first time!

CRO is Multi-Skilled

It encompasses design, psychology, usability and analytics.

Our CRO specialist knowledge and experience ensures tests are created, built, run and analysed with a focus on results. This combination can be very hard to build internally. Some of the optimisation skills required to run a program are:

  • Data Analysis
  • Creative Design
  • Copy writing
  • Psychology
  • Business Acumen
  • Development Skills
  • Customer Behavioural Analysis
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Effort Required

The Kraken Data Team of CRO Experts 95%
You and your Team 5%

Having the required skill set is one of the biggest hurdles to implementing a successful conversion rate optimisation (CRO) program. You probably don’t have the in-house resources who are focused on optimising your digital revenue streams. Kraken Data brings you an experienced, creative and metric focused team who aim to get your optimisation program off to a Kraken start!

Kraken Data provides a full service Conversion Rate Optimisation initiative for your company. We only need about 5% of your time to run a successful program!

We Help You Win With Conversion Rate Optimisation

Content testing allows us to serve different versions of content to a group of users and measure which content results in increased conversion rates for you and your online business.
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INNOVATION
If you have a great idea for your website, test it first and know through data driven analysis that it is actually good for you and your visitors.
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ECOMMERCE
More sales, increased AOV and of course general lifts in your conversion rate are what we specialise in.
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MOBILE
As mobile traffic increases, becoming mobile first is essential. Our testing enables us to be device specific with our segmentation and results analysis.
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PUBLISHING
User engagement can be critical to the success of your website, increased pageviews = increased advertising revenue. We use tried and tested techniques to lift visitor engagement.
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LEAD GENERATION
Form design is essential to the number of leads you receive, we’ll test content, layout and positioning to pinpoint your perfect combination.

Will CRO work for you?

Let's check to see how the numbers add up for your business. We only take on clients that are ready for a CRO program.

Flexible Conversion Rate Optimisation Programs

We utilise your choice of A/B and Multivariate tools on your Home pages, Landing pages, conversion funnels or other relevant pages to display and measure test results.

If you don’t already have an optimisation tool integrated with your website we can help you select the right tool and make sure you get full value out of it.

The Conversion Rate Optimisation Process

It is a process that never stops, it looks back on itself and continues to refine, analyse and look for new ways to improve every facet of your online presence.
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DISCOVER
Identify potential conversion rate optimisation opportunities on your website or mobile application.
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PLAN
Kraken Data develops a detailed test plan outlining the goals, hypothesis, segmentation and what is being tested.
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Code
Kraken Data builds the test variations and sets up all the conversion events. Three step Quality Assurance process is completed.
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TEST
Launch and run test until enough data is captured to declare a winning variant.
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ANALYSIS
Kraken Data Analyses the results of the test and provides a detailed report.
CRO Testing on all devices
CRO Testing on all devices

Run tests on multiple devices at the same time or target specific devices for specific content. We will advise you on the best strategies for testing various devices types. This ensures maximum data insights from every test. We make sure you don’t improve desktop at the expense of mobile and vice versa.

A CRO agency that is fast and agile
A CRO agency that is fast and agile

Our team will build all tests to the highest standards, ensuring we match the detailed test documents. We then perform thorough quality assurance testing across multiple devices and browsers as specified in the testing document. We will also assist you in doing your own final client QA before any test is ready to go live.

AB Test Analysis and Recommendations
AB Test Analysis and Recommendations

At the completion of each test our team will put together a detailed analysis report outlining all the results, provide recommendations and calculate your potential revenue growth. We will provide segment and device insights as needed and also provide any other insights that our detailed analysis may show.

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Get to know your website visitors, maximise your revenue

Testing your website content provides behavioural data which allows us to continually improve your conversion rates.

Our team provides a variety of packages to help you get your CRO program rocking.  From ad hoc consulting to fully managed conversion rate optimisation packages which includes:

  • Identifying CRO opportunities
  • Planning tests
  • Building tests
  • Reporting on tests

Get in touch

Help isn't far away...
Let us help your business get ahead of your rivals. It’s time to get your CRO program moving and your conversion rates lifting!
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