What makes us conversion rate optimisation specialists? We use our extensive CRO experience in such areas as data analysis, design, psychology and copy writing to craft user experiences that understand your particular audience. This combination of skills ensures that your CRO program is kicked off with a strong focus and with immediate impact.
Talk to the Conversion Rate Optimisation Agency with proven results, one that works with clients of all sizes and becomes an extension of your internal teams. We live and breathe CRO!
WE ❤ CRO
DATA DRIVEN INSIGHTS
A CRO AGENCY THAT LISTENS
WE THINK OUT OF THE BOX
Our CRO specialist knowledge and experience ensures tests are created, built, run and analysed with a focus on results. This combination can be very hard to build internally. Some of the optimisation skills required to run a program are:
- Data Analysis
- Creative Design
- Copy writing
- Business Acumen
- Development Skills
- Customer Behavioural Analysis
Having the required skill set is one of the biggest hurdles to implementing a successful conversion rate optimisation (CRO) program. You probably don’t have the in-house resources who are focused on optimising your digital revenue streams. Kraken Data brings you an experienced, creative and metric focused team who aim to get your optimisation program off to a Kraken start!
Kraken Data provides a full service Conversion Rate Optimisation initiative for your company. We only need about 5% of your time to run a successful program!
Will CRO work for you?
Let's check to see how the numbers add up for your business. We only take on clients that are ready for a CRO program.
We utilise your choice of A/B and Multivariate tools on your Home pages, Landing pages, conversion funnels or other relevant pages to display and measure test results.
If you don’t already have an optimisation tool integrated with your website we can help you select the right tool and make sure you get full value out of it.
CRO Testing on all devices
Run tests on multiple devices at the same time or target specific devices for specific content. We will advise you on the best strategies for testing various devices types. This ensures maximum data insights from every test. We make sure you don’t improve desktop at the expense of mobile and vice versa.
A CRO agency that is fast and agile
Our team will build all tests to the highest standards, ensuring we match the detailed test documents. We then perform thorough quality assurance testing across multiple devices and browsers as specified in the testing document. We will also assist you in doing your own final client QA before any test is ready to go live.
AB Test Analysis and Recommendations
At the completion of each test our team will put together a detailed analysis report outlining all the results, provide recommendations and calculate your potential revenue growth. We will provide segment and device insights as needed and also provide any other insights that our detailed analysis may show.
Our team provides a variety of packages to help you get your CRO program rocking. From ad hoc consulting to fully managed conversion rate optimisation packages which includes:
- Identifying CRO opportunities
- Planning tests
- Building tests
- Reporting on tests