When it comes to conversion rate optimisation there is a very large choice of providers with varying capabilities, support and of course pricing.
At Kraken Data we have used them all and can help you with that all important decision and also help you to run a CRO program that is tailored to that software choice.
Once you get the software and CRO program in place your website will be able to deliver increased sales and customer insights.
Optimize is a long-time favourite of ours with full support for visual editing as well as for more advanced CRO tests. It also has server-side testing and offers tremendous value. Also of note is that you get ALL the features, no matter which price tier you are in.
VWO is another well priced CRO provider that has many features. It also offers additional functionality such as form tracking, heatmaps and surveys depending on the package chosen. Great for all companies from the new to the experienced.
Adobe Target is a long established tool that integrates so well with the other software from the Adobe stable. It allows you to deliver specifically targeted campaigns utilising all the other Marketing Cloud offerings. Definitely a mature product we excel in.
The Google free CRO platform offers some great features for any conversion rate optimisation program. Reporting, AB testing software and significance calculations are ready to use. Not for everyone, but we have many hours of experience with this platform
Google Optimize 360
This is the enterprise offering from Google. All the features of the free version plus a lot more. Use multivariate tests to identify improvements with large traffic flows and utilise the personalisation capabilities that are offered. Integrates very well with Google 360 products.
Whatever your needs are or what your support requirements may be, be assured that Kraken Data will offer great advice that is specifically for your website and business model. Contact us now to chat through what CRO could do for you.