Optimizely was founded in 2010 by Dan Siroker and Pete Koomen and is headquartered in San Francisco, California. The company’s platform has evolved over time to include a wide range of optimization tools, including A/B testing, personalization, and analytics. Optimizely has raised over $100 million in funding and has grown to become one of the leading website optimization platforms in the market, serving thousands of businesses around the world.
