On-site remarketing is a marketing strategy that targets visitors to a website who have previously shown interest in products or services offered by the website. This is achieved by using cookies or tracking pixels to gather information about the visitor’s behaviour and preferences. The website then displays targeted advertisements or offers to the visitor based […]
Open rate is the percentage of emails that have been opened out of the total number of emails sent. It is calculated by dividing the number of emails opened by the number of emails sent and multiplying by 100. Open rate is an important metric for email marketing as it gives an indication of the […]
Optimizely was founded in 2010 by Dan Siroker and Pete Koomen and is headquartered in San Francisco, California. The company’s platform has evolved over time to include a wide range of optimization tools, including A/B testing, personalization, and analytics. Optimizely has raised over $100 million in funding and has grown to become one of the […]
What is OTT? Over-the-top content (OTT) is a term used in broadcasting and technology business reporting to refer to audio, video, and other media transmitted via the Internet as a standalone product, that is, without an operator of multiple cable or direct-broadcast satellite television system (so-called multiple-system operators) controlling or distributing the content.