Retargeting is a form of digital marketing where advertisers target people who have already visited their website or engaged with their content. This is accomplished through tracking cookies placed on the user’s browser, which enables the advertiser to serve personalized ads to the user on other websites and social media platforms. The goal of retargeting […]
What is a return code? A HTTP server return code that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Some codes (for example, 404) are displayed to visitors on a page. List of HTTP Return Codes 1xx Informational 100 Continue 101 Switching Protocols 2xx Successful […]
Revenue per visitor is a metric that measures the amount of revenue generated per visitor to a website or a physical store. It is calculated by dividing the total revenue generated by the number of visitors. This metric helps businesses to understand the effectiveness of their marketing efforts, product offerings, and pricing strategies. The higher […]
What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for […]
Rule-based personalisation is a method of personalising customer experiences by applying pre-defined rules to data about the customer and their behaviour. This allows marketers to tailor content, offers, and other aspects of the customer experience based on specific criteria, such as demographic information, purchase history, and website activity. The rules are usually created by marketers […]
