First launched in 1999, Zeal was a volunteer-built web directory which was bought by LookSmart for $20 million in October 2000. Combining the work from Looksmart’s paid editors with that of volunteers, they wrote profiles of websites and submitted them in relevant subcategories of the Zeal database.
Zero Party Data: What It Is and Why It Matters In the world of data collection and analysis, there are several types of data that businesses and organizations use to gain insights into their customers and target audiences. One type of data that has been gaining popularity in recent years is zero party data. So, […]