What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]
Google Optimize, a website optimization tool offered by Google, was sunsetted after serving as a platform for businesses and marketers to conduct A/B testing and personalize their websites. It allowed users to experiment with different variations of web pages, testing elements such as headlines, images, call-to-action buttons, layouts, and sections of the page to determine […]
What is growth hacking? The use of resource-light and cost effective marketing tactics to help grow and retain an active user base, sell products and gain exposure.