What is a false positive? A false positive (Type 1 Error, False Positive Error) in AB testing indicates whether the difference between variations was due to the alterations or to other noise. A high confidence level helps to prevent these false positives. Industry standard is for a 95% confidence level, leaving a 5% chance that […]
In digital marketing “First-party data”, refers to information that a business has directly acquired from clients via its own channels or interactions. A range of customer engagement channels, like websites, mobile apps, email marketing, social media, and other online platforms, are typically used to collect this data. First-party data is information that a company collects […]
The Flickering Effect in CRO (Conversion Rate Optimization) refers to the phenomenon where website elements (e.g. images, text, pop-ups, buttons, etc.) randomly appear and disappear on a page, causing distraction and annoyance to the user. This can happen due to various reasons such as coding errors, slow page load times, compatibility issues with the browser, […]
FOMO, or the Fear of Missing Out, is a psychological phenomenon that drives people to take action out of a fear of being left out of something exciting, valuable, or beneficial. It’s a powerful motivator in marketing and social interactions, prompting individuals to engage or make decisions based on the anxiety of missing out on […]
What are frames? Frames (and framesets) refers to a page that is part of a website and which has two components: one part of the page scrolls to provide information; the other part remains static to indicate the parent site and share certain common info. Such pages cannot be bookmarked; these pages are also not […]
