The Flickering Effect in CRO (Conversion Rate Optimization) refers to the phenomenon where website elements (e.g. images, text, pop-ups, buttons, etc.) randomly appear and disappear on a page, causing distraction and annoyance to the user.
This can happen due to various reasons such as coding errors, slow page load times, compatibility issues with the browser, or outdated software. The flickering effect can affect the user experience and decrease the likelihood of the user converting on the website.
It is important for website owners to address the issue promptly to ensure a smooth user experience and increase the conversion rate.