What is sample size? Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and tear, your sample size is 100. If an online survey returned 93,000 completed questionnaires, your sample size is 93,000.
What is a sample size calculator? A sample size calculator provides a visible method of computing the number of visitors required for a test to be statistically significant (e.g. the needed amount of visitors you need to assess that a lift/loss of x% can be trusted with 95% confidence).
What is an SDK? A software developer’s kit (SDK) is a set of programs used by a computer programmer to write application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a linker, and sometimes other facilities.
What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program
What is Swift? Swift is a general-purpose, multi-paradigm, compiled programming language developed by Apple Inc. for iOS, macOS, watchOS, tvOS, and Linux. Swift is designed to work with Apple’s Cocoa and Cocoa Touch frameworks and the large body of existing Objective-C (ObjC) code written for Apple products.