A Data Management Platform (DMP) is a software platform that enables organizations to centralize, store, manage, and analyse large amounts of data from various sources, including website interactions, customer data, and third-party sources. It provides a comprehensive solution to collect, store, and utilize data to create a single customer view, making it possible to deliver […]
What is dynamic content? Dynamic content is a term for the aspects of a website, ad, or email body that change based on the past behaviour of the viewer. It creates an experience that’s customised specifically for the visitor or reader at that moment. Examples include Amazon and eBay.