Hard Bounce in email marketing refers to an email message that is permanently undeliverable to a recipient’s email address. This occurs when the recipient’s email address is invalid, no longer in use, or has been permanently blocked by the recipient’s email service provider. Hard bounces are a serious issue in email marketing as they can […]
Headline testing refers to the process of evaluating the effectiveness of different headlines for a specific piece of content, such as an article, blog post, or advertisement. The purpose of headline testing is to determine which headline will generate the most interest, engagement, and clicks from the target audience. This can be done by creating […]
What is a heatmap? A heatmap or heat map is a two-dimensional representation of data where values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets.
What is a hero image? In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site; it presents an overview of the site’s most important content.
What is an hypothesis? The definition states an hypothesis to be a supposition or proposed explanation made on the basis of limited evidence as a starting point for further investigation. For conversion rate optimisation this is derived from collected data and forms the foundation of why changes are made. They are based on deduction and […]