Headline testing refers to the process of evaluating the effectiveness of different headlines for a specific piece of content, such as an article, blog post, or advertisement.
The purpose of headline testing is to determine which headline will generate the most interest, engagement, and clicks from the target audience. This can be done by creating multiple variations of a headline and testing them with a sample of the target audience to see which one resonates the most.
The results of the headline testing can then be used to optimize the headline for the content to increase its impact and reach.