Value Proposition is a statement that defines the unique benefits a product, service or business provides to its customers, including what makes it different from competitors and the value it delivers to the customer. It is a clear and concise message that communicates how the company solves a specific customer problem and what makes it […]
Variability, in statistical terms, refers to the extent of differences or diversity within a dataset. It measures the dispersion or spread of values within a set of data points. In the context of Conversion Rate Optimization (CRO) or any data analysis, understanding variability is crucial in assessing the consistency and reliability of observed results. Variability […]
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is visitor segmentation? Visitor segmentation is the process of dividing your visitors to your website based on a specific criteria, such as demographics or user behaviour.