What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Find out how to maximise your […]
What is website usability? Website usability is a term describing the ease of use of a particular website or project. This area addresses a number of big concerns for today’s producers and developers related to how a target audience uses an online site.
What is Webtrends Optimize? The Webtrends Optimize technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd. Kraken Data is a partner with Webtrends […]