Web Analytics

Want to REALLY understand your customers?

Let KRAKEN™ amplify your analytics data and reporting.

At Kraken Data™ we love data. But most importantly, we love what you can do with data. It's the method in the madness that makes it so valuable.

We can help plan, execute, maintain and visualise your web analytics solution. So no matter where you are at in your analytics journey, we can help.

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STRATEGY

Once you align your data strategy with your business strategy, great things happen! We design your reporting based on your business objectives and key performance metrics.

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IMPLEMENTATION

Your implementation follows the measurement plan. This ensures we capture your primary business data as a priority. Kraken Data has extensive experience designing implementations. We will deliver the guides and confirm they have been successfully implemented.

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AUDITS

Do you trust your data? If not, you need an audit. When people stop believing their data and seek other sources or go from their gut, let's face it, you're not in a good way. We can help restore faith in your data sources and you can get on with life!

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MIGRATION

Moving platforms? We can help plan and execute a smooth migration. Getting off to the right start on your new platform is paramount.

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PLATFORM ADMINISTRATION

We can take care of the day to day maintenance and deal with platform changes for you. We can also act as your administrator for dealing with the vendor.

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REPORTING, ANALYSIS AND DASHBOARDS

Reporting and analysis make your data actionable. You can track everything, but it's more important to drive action from the data.

We help you maximise the insights from your data

We work with your software of choice or can provide recommendations based on your needs.

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Google 360

We have many years experience working with Google Analytics, Tag Manager and Data Studio. We ensure that the correct tagging is in place and that the reports fully support KPIs and reporting requirements.

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Adobe Experience Cloud

With our in depth knowledge of the Adobe product family,KRAKEN can help with implementation, customisation and ongoing analytics program for your company’s online presence. Use Audience Manager, Analytics and Tag Manager to identify, optimise and increase your key business metrics.

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Webtrends

KRAKEN’s consultants have extensive expertise and certification with Webtrends technology. We consult to Webtrends customers, providing the highest level of service that you would expect from an enterprise solutions company.

Get in touch

How can we help you?

We'd love to chat about Conversion Rate Optimisation and Analytics. Contact us and we'll get back to you as soon as we can!