CRO is a complex art that requires a number of different skillsets - design, UX, development, analytics, psychology and many more. Kraken Data has many years of successful CRO program implementation.
Our digital analytics expertise ensures that existing and new implementations utilise the technology to their fullest extent. Data not captured is lost forever!
We have a truckload of experience working with both large and small companies.
Principal Analytics Consultant
Richard works on interesting problems for clients utilising a diverse skillset to come up with interesting solutions.
"I try and bridge the gap between analytics, human behaviour and technology to provide value and insights for my clients."
Richard is an analyst who specialises in implementation . This gives him the ability to capture any data and then help businesses use that data in alignment with their business strategy, increasing their digital sophistication where it matters most.
He has consulted across all industries for many of the worlds largest companies including ABC, ASOS, BHP, Coles, Chanel, HSBC, Toyota, NAB, Telstra, QBE, Bupa, Tatts and many more.
Principal CRO Consultant
Based in the Mornington Peninsula, Terry's innovative approach and passion for Conversion Rate Optimisation is born from his knowledge in a variety of disciplines. His expertise in development, design, UX, analytics, product management and others gives him an holistic view to CRO.
He has worked with industry giants like Webtrends and some of the biggest brands in Asia Pacific including Qantas, NAB, HSBC, BUPA, BP, Shell, Telstra, The Warehouse, Styletread, Save My Bacon and many more.
His primary focus is on driving exceptional revenue growth through a better understanding of customers and the creation of ROI based conversion rate optimisation programs.
We are with you every step of the way, listening and guiding you in your analytics or CRO needs.
KRAKENDATA™ is a team full of experience, drive and innovation - always looking to stay at the cutting edge of available technologies.
We win when you win, we are totally focused on driving improvements in your KPIs and revenue.