A brief history of KRAKEN DATA
KRAKEN DATA was founded in 2017 and conceived as a bespoke agency that really looked at clients needs and requirements. It was formed to specialise in conversion rate optimisation and analytics – two skills that work perfectly together when done well.
Conversion Rate Optimisation
The Kraken Data Leadership Team
Principal Analytics Consultant
Richard works on interesting problems for clients utilising a diverse skillset to come up with interesting solutions.
“I try and bridge the gap between analytics, human behaviour and technology to provide value and insights for my clients."
Richard is an analyst who specialises in strategy and implementation. This gives him the ability to capture any data and then help businesses use that data in alignment with their business strategy, increasing their digital sophistication where it matters most.
He has consulted across all industries for many of the worlds largest companies including ABC, ASOS, BHP, Coles, Chanel, HSBC, Toyota, NAB, Telstra, QBE, Bupa, Tatts and many more.
Principal CRO Consultant
Based in the Mornington Peninsula, Terry’s innovative approach and passion for Conversion Rate Optimisation is born from his knowledge in a variety of disciplines. His expertise in development, design, UX, analytics, product management and others gives him an holistic view to CRO.
He has worked for industry giants like Webtrends and with some of the biggest brands in Asia Pacific including Qantas, NAB, HSBC, BUPA, BP, Shell, Telstra, The Warehouse, Styletread, QBE, Porter Davis and many more.
His primary focus is on driving exceptional revenue growth through a better understanding of customers and the creation of ROI based conversion rate optimisation programs.