About Us

A brief history of KRAKEN DATA

KRAKEN DATA was founded in 2017 and conceived as a bespoke agency that really looked at clients needs and requirements. It was formed to specialise in conversion rate optimisation and analytics – two skills that work perfectly together when done well.

Conversion Rate Optimisation
CRO is a complex art that requires a number of different skillsets - design, UX, development, analytics, psychology and many more. Kraken Data has many years of successful CRO program implementation.
Web Analytics
Our digital analytics expertise ensures that existing and new implementations utilise the technology to their fullest extent. Data not captured is lost forever!

The Kraken Data Leadership Team

We have a truckload of experience working with both large and small companies.
Richard Mangum
Richard Mangum

Principal Analytics Consultant

Richard works on interesting problems for clients utilising a diverse skillset to come up with interesting solutions.

“I try and bridge the gap between analytics, human behaviour and technology to provide value and insights for my clients."

Richard is an analyst who specialises in strategy and implementation. This gives him the ability to capture any data and then help businesses use that data in alignment with their business strategy, increasing their digital sophistication where it matters most.

He has consulted across all industries for many of the worlds largest companies including ABC, ASOS, BHP, Coles, Chanel, HSBC, Toyota, NAB, Telstra, QBE, Bupa, Tatts and many more.

Terry Johns
Terry Johns

Principal CRO Consultant

Based in the Mornington Peninsula, Terry’s innovative approach and passion for Conversion Rate Optimisation is born from his knowledge in a variety of disciplines. His expertise in development, design, UX, analytics, product management and others gives him an holistic view to CRO.

He has worked with industry giants like Webtrends and some of the biggest brands in Asia Pacific including Qantas, NAB, HSBC, BUPA, BP, Shell, Telstra, The Warehouse, Styletread, Save My Bacon and many more.

His primary focus is on driving exceptional revenue growth through a better understanding of customers and the creation of ROI based conversion rate optimisation programs.

Excellent Communication
We are with you every step of the way, listening and guiding you in your analytics or CRO needs.
Top Notch Talent
KRAKEN DATA is a team full of experience, drive and innovation - always looking to stay at the cutting edge of available technologies
Performance Driven
We win when you win, we are totally focused on driving improvements in your KPIs and revenue.
Our Clients - BHP
Our Clients - NAB
Our Clients - freeview
Companies we work with - Impressive