Machine-Learning Personalization refers to the use of artificial intelligence algorithms to personalize experiences for individual users based on their preferences, behaviours, and patterns. This technology allows for the customization of website content, product recommendations, and advertising messages in real-time. Machine learning algorithms can analyse vast amounts of data and adapt to changes, leading to improved […]
A macro conversion refers to a major, significant conversion goal for a website or online marketing campaign. It is a key performance indicator (KPI) that reflects the overall success of an online business. Macro conversions are often associated with high-value actions such as making a purchase, signing up for a service or filling out a […]
What are meta keywords? The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag looks like this : <meta name=”Keywords” content=”keyword phrase, another keyword, yep another, maybe one more “> Many people spammed meta keyword tags […]
A micro conversion refers to a small, preliminary step taken by a customer towards making a purchase or engaging with a brand. Micro conversions can serve as indicators of a customer’s level of engagement and interest and can include actions such as visiting a product page, adding an item to a shopping cart, subscribing to […]
Microsoft Clarity is a web analytics tool designed to provide insights into user behavior and website performance. It offers a range of features to help website owners understand how visitors interact with their site, identify potential issues, and optimize the user experience. One of the key features of Microsoft Clarity is its session recording capability, […]
A Multi-Armed Bandit is a mathematical model used to represent a decision-making problem in which a player must repeatedly choose one of several “arms” (options) with unknown reward probabilities, while observing the resulting rewards. The player must balance exploration (choosing arms with uncertain reward probabilities to learn more about them) with exploitation (choosing the arm […]
What is a multivariate test (MVT)? A multivariate test is a technique for testing a hypothesis where multiple variables are modified, in order to determine the best combination of variations on those elements of a website or mobile app.