What is a unique selling point? The unique selling point (USP) or unique selling proposition is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.