What is a unique selling point? The unique selling point (USP) or unique selling proposition is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
Upsell refers to the practice of offering customers additional or upgraded products or services during the sales process, in an effort to increase the overall value of the transaction. The goal is to persuade customers to purchase more, or to buy a higher-priced item, in order to generate greater revenue for the company. This can […]
Urgency marketing is a marketing strategy that creates a sense of urgency in customers to take immediate action. It aims to persuade the target audience to buy a product or avail a service by creating a limited time offer or creating a fear of missing out. This type of marketing often includes elements such as […]
What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.
User Experience (UX) refers to the overall satisfaction, emotions, and attitudes of a user when interacting with a product, service or digital interface. It encompasses all aspects of the user’s interaction with the product, including usability, accessibility, design, functionality, and emotional impact. The goal of UX design is to create a seamless and enjoyable experience […]
User testing is a method used to evaluate the design and functionality of a product by having actual users interact with it and provide feedback. The goal of user testing is to identify areas for improvement and gather insights into how users interact with a product in a real-world setting. This type of testing can […]
UX Optimisation is the process of improving the overall user experience of a product or service through design and engineering practices. It involves identifying areas where the user’s experience can be improved and implementing changes to achieve a more intuitive, efficient, and enjoyable experience. This may involve changes to the user interface, navigation, flow, or […]