User Experience (UX) refers to the overall satisfaction, emotions, and attitudes of a user when interacting with a product, service or digital interface.
It encompasses all aspects of the user’s interaction with the product, including usability, accessibility, design, functionality, and emotional impact. The goal of UX design is to create a seamless and enjoyable experience for the user, allowing them to achieve their desired outcome with ease and satisfaction.
UX designers consider the needs and behaviours of users to create user-centred designs that prioritize their experience and meet their needs.