Behavioral targeting is a marketing strategy that involves collecting data on a user’s online behavior and using that information to deliver customized advertising messages to that individual. The goal of behavioral targeting is to reach potential customers with ads that are relevant to their interests and habits, based on their online activities such as the […]
What is growth hacking? The use of resource-light and cost effective marketing tactics to help grow and retain an active user base, sell products and gain exposure.
What is inbound marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
What is a landing page? In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
Open rate is the percentage of emails that have been opened out of the total number of emails sent. It is calculated by dividing the number of emails opened by the number of emails sent and multiplying by 100. Open rate is an important metric for email marketing as it gives an indication of the […]
Retargeting is a form of digital marketing where advertisers target people who have already visited their website or engaged with their content. This is accomplished through tracking cookies placed on the user’s browser, which enables the advertiser to serve personalized ads to the user on other websites and social media platforms. The goal of retargeting […]
Segmentation refers to the process of dividing a large market into smaller groups of consumers with similar needs or characteristics. The purpose of segmentation is to enable companies to better target their products or services to specific customer groups, by tailoring their marketing strategies, communication, and offerings to meet the specific needs and preferences of […]
What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]