What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%.
What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics […]
What is a heatmap? A heatmap or heat map is a two-dimensional representation of data where values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets.
In web analytics, an impression refers to a single instance of a web page being loaded or viewed by a user. It’s a metric used to measure the number of times a particular piece of content, such as an advertisement or a search result, has been displayed to a user. Impressions can be used to […]
Load time refers to the amount of time it takes for a web page to fully display on a user’s browser after a request is made to a server. It is an important metric in web analytics because it affects user experience and can impact website traffic, bounce rates, and conversion rates. The faster a […]
What is quantitative data? Quantitative data is all about the numbers, here we use existing data or statistics to support or dismiss our hypothesis. Some examples of quantitative data include: Web Analytics Heatmaps NPS (Net Promoter Score) Data from surveys
What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Find out how to maximise your […]