Load time refers to the amount of time it takes for a web page to fully display on a user’s browser after a request is made to a server. It is an important metric in web analytics because it affects user experience and can impact website traffic, bounce rates, and conversion rates.
The faster a page loads, the more likely users are to stay on the site and engage with its content. A slow load time can result in a high bounce rate and low engagement, leading to a poor user experience.
Web analytics tools measure load time and provide insights into how it can be improved to enhance the user experience.