What does above the fold mean? Above the fold, when talking about web design Web design, is the section of a Web page that is visible in a browser window when the page first loads. The portion of the page that requires scrolling in order to see content is called “below the fold”.
What does below the fold mean? The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything […]
What is dynamic content? Dynamic content is a term for the aspects of a website, ad, or email body that change based on the past behaviour of the viewer. It creates an experience that’s customised specifically for the visitor or reader at that moment. Examples include Amazon and eBay.
What is OTT? Over-the-top content (OTT) is a term used in broadcasting and technology business reporting to refer to audio, video, and other media transmitted via the Internet as a standalone product, that is, without an operator of multiple cable or direct-broadcast satellite television system (so-called multiple-system operators) controlling or distributing the content.
What is a return code? A HTTP server return code that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Some codes (for example, 404) are displayed to visitors on a page. List of HTTP Return Codes 1xx Informational 100 Continue 101 Switching Protocols 2xx Successful […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program