What is a CTA? A CTA (Call To Action) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.
What is a hero image? In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center. The hero image is often the first visual a visitor encounters on the site; it presents an overview of the site’s most important content.
What is website usability? Website usability is a term describing the ease of use of a particular website or project. This area addresses a number of big concerns for today’s producers and developers related to how a target audience uses an online site.