Learn by experimenting.
Explore interactive experiences that turn CRO and analytics concepts into practical decisions. Test your thinking, investigate the evidence and see what happens—without putting a real website at risk.
CRO Lab: The Experimentation Simulator
Take charge of a fictional CRO programme. Investigate customer problems, build your own variants, run experiments and decide what to do next.
Work through changing briefs, limited budgets and unexpected challenges. The aim is not simply to find a winner—it is to make a decision the evidence supports.
Free to play · No account required · Progress saved in your browser
GA4 Debug Lab
Put your analytics troubleshooting skills to the test.
Investigate realistic GA4 tracking problems using simulated DebugView data, network requests, backend evidence and tag configurations. Work through the clues, identify the root cause and choose the most appropriate fix.
Best for: GA4 troubleshooting, measurement QA and analytics training