What is the click-through rate? Click-through Rate or CTR is defined as the percentage of people that click on an element on a page or in an app, that they have been exposed to. These elements have a hyperlink attribute and can be found in CTAs in an email, paid search ads etc.
What is a CTA? A CTA (Call To Action) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink.