Tag: insights

What is Behavioural Targeting

February 4, 2023

Behavioral targeting is a marketing strategy that involves collecting data on a user’s online behavior and using that information to deliver customized advertising messages to that individual. The goal of behavioral targeting is to reach potential customers with ads that are relevant to their interests and habits, based on their online activities such as the […]

Posted by Terry Johns

What is Session Recording

February 4, 2023

Session recording is the process of capturing and storing the interactions between a user and a website, mobile app or other digital platform. It is a way to monitor, analyse and evaluate the user experience and behaviour on the platform. The session recording process involves capturing key data such as mouse movements, clicks, scrolling, form […]