Baseline conversion is the average or standard percentage of visitors to a website who convert into customers or complete a desired action. It is used as a benchmark or starting point to measure the success of various marketing and optimization efforts aimed at increasing conversion rates.
A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, click-to-call buttons, and e-commerce transactions. The goal of a web conversion is to turn website visitors into paying customers or clients and increase the return on investment (ROI) of a website. This is […]
A conversion funnel is a visual representation of the different stages that a potential customer goes through before they make a purchase. It is a journey that starts with a customer becoming aware of a product or service, and ends with them making a purchase. The funnel is typically divided into several stages, such as […]
What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%.
Customer Lifetime Value (CLV) is a metric that predicts the total value of a customer to a business over their lifetime as a customer. This metric takes into account the revenue generated by the customer, the costs associated with acquiring and retaining the customer, and the length of time that the customer is expected to […]
A Key Performance Indicator (KPI) is a metric used to evaluate and track the performance and success of an organization, department, team, or individual in achieving their goals and objectives. KPIs are usually specific, measurable, and time-bound, and can include metrics such as revenue, customer satisfaction, sales targets, employee turnover, and website traffic. KPIs are […]
Open rate is the percentage of emails that have been opened out of the total number of emails sent. It is calculated by dividing the number of emails opened by the number of emails sent and multiplying by 100. Open rate is an important metric for email marketing as it gives an indication of the […]