A conversion funnel is a visual representation of the different stages that a potential customer goes through before they make a purchase. It is a journey that starts with a customer becoming aware of a product or service, and ends with them making a purchase.
The funnel is typically divided into several stages, such as awareness, interest, desire, action, and purchase. Each stage represents a different step in the customer’s decision-making process, and it is the job of the marketer to guide them through each stage until they reach the final stage of making a purchase.
The conversion funnel helps marketers understand where their potential customers are dropping off, and what they can do to increase the chances of them converting.