Behavioral targeting is a marketing strategy that involves collecting data on a user’s online behavior and using that information to deliver customized advertising messages to that individual. The goal of behavioral targeting is to reach potential customers with ads that are relevant to their interests and habits, based on their online activities such as the […]
What is dynamic content? Dynamic content is a term for the aspects of a website, ad, or email body that change based on the past behaviour of the viewer. It creates an experience that’s customised specifically for the visitor or reader at that moment. Examples include Amazon and eBay.
Machine-Learning Personalization refers to the use of artificial intelligence algorithms to personalize experiences for individual users based on their preferences, behaviours, and patterns. This technology allows for the customization of website content, product recommendations, and advertising messages in real-time. Machine learning algorithms can analyse vast amounts of data and adapt to changes, leading to improved […]
Product recommendation is the process of suggesting items or products to a customer based on their previous purchases, preferences, or behaviour. It uses algorithms, machine learning, and data analysis to recommend products that are likely to interest the customer and increase the chances of a successful sale. Product recommendations can be provided by e-commerce websites, […]
Rule-based personalisation is a method of personalising customer experiences by applying pre-defined rules to data about the customer and their behaviour. This allows marketers to tailor content, offers, and other aspects of the customer experience based on specific criteria, such as demographic information, purchase history, and website activity. The rules are usually created by marketers […]
Segmentation refers to the process of dividing a large market into smaller groups of consumers with similar needs or characteristics. The purpose of segmentation is to enable companies to better target their products or services to specific customer groups, by tailoring their marketing strategies, communication, and offerings to meet the specific needs and preferences of […]
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is visitor segmentation? Visitor segmentation is the process of dividing your visitors to your website based on a specific criteria, such as demographics or user behaviour.