What is dynamic content? Dynamic content is a term for the aspects of a website, ad, or email body that change based on the past behaviour of the viewer. It creates an experience that’s customised specifically for the visitor or reader at that moment. Examples include Amazon and eBay.
What is a variation(s)? A variation is the altered version(s) of a page which is different from the control in some way.
What is visitor segmentation? Visitor segmentation is the process of dividing your visitors to your website based on a specific criteria, such as demographics or user behaviour.