Machine-Learning Personalization refers to the use of artificial intelligence algorithms to personalize experiences for individual users based on their preferences, behaviours, and patterns.
This technology allows for the customization of website content, product recommendations, and advertising messages in real-time. Machine learning algorithms can analyse vast amounts of data and adapt to changes, leading to improved accuracy and effectiveness over time.
The goal of machine-learning personalization is to provide a more personalized and relevant user experience, resulting in increased engagement and customer loyalty.