Page speed refers to the time it takes for a web page to fully load and become interactive for users. It is an important metric for website owners, as it affects user experience, search engine rankings, and overall website performance. A slow page speed can lead to high bounce rates, lower conversion rates, and decreased […]
Personalisation refers to the process of tailoring products, services, or experiences to meet the unique needs and preferences of individual customers or users. This can involve customising content, recommendations, advertisements, and other elements based on data such as demographic information, browsing and purchase history, and user behaviour. The goal of personalisation is to create a […]
Power analysis is a statistical method used to determine the statistical power of a hypothesis test. In the realm of Conversion Rate Optimization (CRO) or any experimental study, statistical power refers to the probability of correctly rejecting a null hypothesis when it is false. In simpler terms, it measures the likelihood of detecting a true […]
What is PPC? PPC (Pay Per Click) is a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Google Adwords is an example of PPC advertising.
Product recommendation is the process of suggesting items or products to a customer based on their previous purchases, preferences, or behaviour. It uses algorithms, machine learning, and data analysis to recommend products that are likely to interest the customer and increase the chances of a successful sale. Product recommendations can be provided by e-commerce websites, […]
Purchase anxiety is a feeling of discomfort, worry or fear that arises when making a purchase decision. It may be caused by a variety of factors, such as concerns about the quality of the product, the price, or the reputation of the seller. Some people may also experience purchase anxiety when making big purchases, such […]