Purchase anxiety is a feeling of discomfort, worry or fear that arises when making a purchase decision. It may be caused by a variety of factors, such as concerns about the quality of the product, the price, or the reputation of the seller.
Some people may also experience purchase anxiety when making big purchases, such as a car or a home, or when shopping for luxury items. This anxiety can be exacerbated by the overwhelming number of options available, as well as the pressure to make a decision.