Email A/B testing refers to the process of sending two variations of an email campaign to a portion of the email list, and then comparing the results to determine which version performed better. This type of testing enables marketers to determine the most effective elements of an email, such as subject line, content, design, and […]
Email remarketing is a marketing strategy that involves sending targeted emails to customers who have previously interacted with a business. This can include customers who have made a purchase, subscribed to a newsletter, abandoned their shopping cart, or shown interest in a product or service. The goal of email remarketing is to re-engage with these […]
Exit rate, a term used in digital marketing, is not to be mistaken with bounce rate. It represents the percentage of visitors who actively leave a specific page and move to a different site. Unlike bounced visitors, these visitors may have viewed other pages on the site before exiting.
Exit-intent pop-ups are a strategic tool used in web design and digital marketing to engage visitors who are about to leave a website. These pop-ups are triggered when the system detects that a user is intending to exit the site, typically signaled by mouse movements toward the browser’s navigation bar or close button. The primary […]
What is eyetracking? Eye tracking is the process of measuring either the point of gaze (where someone is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eyetracking Companies Tobii SMI ISCAN EyeTech Pupil Labs Gazepoint