Email remarketing is a marketing strategy that involves sending targeted emails to customers who have previously interacted with a business. This can include customers who have made a purchase, subscribed to a newsletter, abandoned their shopping cart, or shown interest in a product or service.
The goal of email remarketing is to re-engage with these customers and encourage them to take a specific action, such as making a purchase or visiting a website. This type of marketing is often used as a way to follow up with customers and keep them engaged with a brand.