To understand the importance of a tag manager and to fully understand what they achieve it is probably best to start with another question. What are tags? Tags are snippets of code that you want to implement on your website. Their are a multitude of reasons for the requirement of tags, some of these include: […]
What is a target audience? Target audiences allow tests to show an experiment or campaign to a specific group of visitors who visit a site site, based on specified conditions. For example, this allows optimisation experiments to target visitors who’ve seen a specific AdWords campaign or show an experiment to visitors on mobile devices only.
Test Velocity refers to the rate at which you’re able to get through test cycles. An efficient test velocity combined with experienced CRO professionals allows you to maximise the value you get from your testing program. To find out how the Kraken Data team can help you with a CRO program, click here.
Testing hypothesis is the process of evaluating a proposed explanation for a phenomenon by comparing it to observational or experimental data to determine its validity. It is a scientific method used to determine whether a hypothesis is supported by the evidence or not. In this process, the hypothesis is subjected to systematic and controlled testing […]
In digital marketing, “third-party data” refers to information gathered from outside sources and provided to businesses for use in marketing campaigns. Data providers often gather this information from a variety of sources, including cookies, social media, online surveys, and other internet tracking techniques. Demographics, interests, behaviour, and other details that are gathered from several sources […]
What is TVML? Apple’s Television Markup Language (TVML) is an XML based language that is used to display information on the screen. TVML templates define what elements can be used and in what order and are designed to display information in a specific way.