What is A/B/N Testing
A/B/N testing is a method of testing multiple versions of a web page or mobile app against each other to determine which performs best. A/B/n testing is an extended version of A/B testing, in which two versions of a page (a version A and version B) are tested against each other. With an A/B/n test, […]
What is Adobe Target
Adobe Target is a personalisation and optimisation solution offered by Adobe. It helps businesses personalize customer experiences across digital touchpoints, including websites, mobile apps, and emails. The platform uses artificial intelligence and machine learning to optimise user experiences and provide relevant content and offers to individual users, increasing engagement and conversion rates. Adobe Target can […]
What is Client-Side Testing
Client-side testing refers to the testing process of software applications, web pages, or other systems that are executed on the client-side (or the user’s device) rather than on the server-side. In client-side testing, the test is performed on the client machine or browser to evaluate the behaviour and functionality of the application or website from […]
What is Confidence Interval
A confidence interval is a range of values that is used to estimate an unknown population parameter based on a sample of data. It provides a measure of the precision and accuracy of an estimate, and gives an indication of the uncertainty surrounding it. The interval is calculated from the sample data, and is expressed […]
What is a Conversion
A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, click-to-call buttons, and e-commerce transactions. The goal of a web conversion is to turn website visitors into paying customers or clients and increase the return on investment (ROI) of a website. This is […]
What is a Conversion Funnel
A conversion funnel is a visual representation of the different stages that a potential customer goes through before they make a purchase. It is a journey that starts with a customer becoming aware of a product or service, and ends with them making a purchase. The funnel is typically divided into several stages, such as […]
What is CRO
What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about […]