When we talk about CRO we are talking about conversion rate optimisation. CRO is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
Why is a CRO Agency important?
A CRO Agency continually works to maximise the revenue and conversion rates of your website. By doing this is reduces your cost of customer acquisition, whilst maximising the value of your existing customers. Here’s an example of what impact a CRO agency can have.
Let’s say your website gets 10,000 visitors with a conversion rate of 3%. After using the services offered by a CRO agency, your conversion rate jumps to 9%, this means you would see triple the revenue without any extra spend on extra traffic!
How can a CRO Agency affect your metrics?
It really depends on the business and how you obtain your value. eCommerce is the most obvious where product sales, average order value and newsletter sign-ups can be increased. For media companies it can be page views, subscriptions, time on site and ad views. Really any business with measurable outcomes can use a CRO agency, but the CRO prgram will be completely different depending on your needs.