What is abandonment rate? The percentage of initiated transactions that were not completed during the visit. These can be defined many ways — for example, the entire shopping funnel, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search on an information based site.
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program