What is abandonment rate? The percentage of initiated transactions that were not completed during the visit. These can be defined many ways — for example, the entire shopping funnel, a finite checkout process at an e-commerce site, a registration process at a lead generation site, or a search on an information based site.
Searchandising is a term used to describe the process of integrating search engine optimisation (SEO) and e-commerce merchandising to create an optimised and personalised shopping experience for customers. It involves using data-driven insights to determine which products and categories are likely to be most relevant to a particular customer and then using that information to […]
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program
Upsell refers to the practice of offering customers additional or upgraded products or services during the sales process, in an effort to increase the overall value of the transaction. The goal is to persuade customers to purchase more, or to buy a higher-priced item, in order to generate greater revenue for the company. This can […]