What is Alt Text? This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is […]
What are frames? Frames (and framesets) refers to a page that is part of a website and which has two components: one part of the page scrolls to provide information; the other part remains static to indicate the parent site and share certain common info. Such pages cannot be bookmarked; these pages are also not […]
What is inbound marketing? Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.
What is keyword density? Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used to determine whether a web page is relevant to a specified keyword or […]
What is a landing page? In online marketing, a landing page, sometimes known as a “lead capture page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
What are meta keywords? The meta keywords tag is a tag which can be used to highlight keywords and keyword phrases which the page is targeting. The code for a meta keyword tag looks like this : <meta name=”Keywords” content=”keyword phrase, another keyword, yep another, maybe one more “> Many people spammed meta keyword tags […]
What is negative SEO? Negative SEO started to occur following the Penguin update when it became common knowledge that Google would apply penalties for manipulative links; such practices as negative SEO have caused companies to be diligent in monitoring their backlinks to ensure they are not being targeted by hostile competitors through negative SEO services.
What is PPC? PPC (Pay Per Click) is a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Google Adwords is an example of PPC advertising.
What is a query? A query (search query) is a keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.
Searchandising is a term used to describe the process of integrating search engine optimisation (SEO) and e-commerce merchandising to create an optimised and personalised shopping experience for customers. It involves using data-driven insights to determine which products and categories are likely to be most relevant to a particular customer and then using that information to […]