What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]
What is a target audience? Target audiences allow tests to show an experiment or campaign to a specific group of visitors who visit a site site, based on specified conditions. For example, this allows optimisation experiments to target visitors who’ve seen a specific AdWords campaign or show an experiment to visitors on mobile devices only.
What is a unique selling point? The unique selling point (USP) or unique selling proposition is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands.
What is usability testing? Usability testing is a technique for evaluating a website or mobile app by getting real users who are part of your target audience to interact and provide feedback. It is one of the best methods for highlighting friction points in the buying process.
Website optimisation is the process of improving various aspects of a website to increase its visibility, usability, and performance in search engines, with the goal of attracting more traffic, improving user experience, and increasing conversions. This can involve a variety of techniques such as search engine optimisation (SEO), website speed optimisation, website design, content optimisation, […]
First launched in 1999, Zeal was a volunteer-built web directory which was bought by LookSmart for $20 million in October 2000. Combining the work from Looksmart’s paid editors with that of volunteers, they wrote profiles of websites and submitted them in relevant subcategories of the Zeal database.
