Searchandising is a term used to describe the process of integrating search engine optimisation (SEO) and e-commerce merchandising to create an optimised and personalised shopping experience for customers. It involves using data-driven insights to determine which products and categories are likely to be most relevant to a particular customer and then using that information to […]
What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]
