What is Alt Text?
This HTML tag allows for the insertion of a description for an image (or any other multimedia). When a visitor chooses ‘don’t display images’ for a website, the alt-text of an image is shown in place of the image. Google places a relatively high value on alt texts to determine what is on the image but also to determine the topic of surrounding text.
<img src=”/images/kraken.png” alt=”green kraken”/>