Urgency marketing is a marketing strategy that creates a sense of urgency in customers to take immediate action. It aims to persuade the target audience to buy a product or avail a service by creating a limited time offer or creating a fear of missing out.
This type of marketing often includes elements such as limited time promotions, exclusive discounts, limited stock availability, or special offers. The goal of urgency marketing is to drive quick sales by appealing to the emotional side of customers and creating a sense of immediacy to act.