What is qualitative data? Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises Related Terms What is a Hero Image What is Eyetracking What is Website Optimisation What is UX Optimisation What is Urgency Marketing Optimisation UX
Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises
