What is qualitative data?Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms:In-depth interviewsGroup discussions (focus groups);Diary and journal exercisesRelated TermsWhat is a Hero ImageWhat is EyetrackingWhat is Variation(s)What is Above The FoldWhat is A/B/N TestingOptimisation UX
Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms:In-depth interviewsGroup discussions (focus groups);Diary and journal exercises
