What is a sample size calculator? A sample size calculator provides a visible method of computing the number of visitors required for a test to be statistically significant (e.g. the needed amount of visitors you need to assess that a lift/loss of x% can be trusted with 95% confidence).
What is an SDK? A software developer’s kit (SDK) is a set of programs used by a computer programmer to write application programs. Typically, an SDK includes a visual screen builder, an editor, a compiler, a linker, and sometimes other facilities.
What is SEM? Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine […]
What is SEO? Short for search engine optimization, the process of increasing the number of visitors to a Web site through high rankings in the search results of a search engine. There is a greater chance that users will visit the site the higher they sit in the search results. Internet users rarely click past […]
What is a SERP? A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also […]
What is shopping cart abandonment? Shopping cart abandonment is when a potential customer begins a checkout process for a transaction but drops out of the process before completing the purchase. Identifying and rectifying these drop off points is one of the primary targets for a conversion rate optimisation program
What is Swift? Swift is a general-purpose, multi-paradigm, compiled programming language developed by Apple Inc. for iOS, macOS, watchOS, tvOS, and Linux. Swift is designed to work with Apple’s Cocoa and Cocoa Touch frameworks and the large body of existing Objective-C (ObjC) code written for Apple products.
To understand the importance of a tag manager and to fully understand what they achieve it is probably best to start with another question. What are tags? Tags are snippets of code that you want to implement on your website. Their are a multitude of reasons for the requirement of tags, some of these include: […]
What is a target audience? Target audiences allow tests to show an experiment or campaign to a specific group of visitors who visit a site site, based on specified conditions. For example, this allows optimisation experiments to target visitors who’ve seen a specific AdWords campaign or show an experiment to visitors on mobile devices only.
Test Velocity refers to the rate at which you’re able to get through test cycles. An efficient test velocity combined with experienced CRO professionals allows you to maximise the value you get from your testing program. To find out how the Kraken Data team can help you with a CRO program, click here.