What is PPC? PPC (Pay Per Click) is a contextual advertisement scheme where advertisers pay add agencies (such as Google) whenever a user clicks on their add. Google Adwords is an example of PPC advertising.
Product recommendation is the process of suggesting items or products to a customer based on their previous purchases, preferences, or behaviour. It uses algorithms, machine learning, and data analysis to recommend products that are likely to interest the customer and increase the chances of a successful sale. Product recommendations can be provided by e-commerce websites, […]
Purchase anxiety is a feeling of discomfort, worry or fear that arises when making a purchase decision. It may be caused by a variety of factors, such as concerns about the quality of the product, the price, or the reputation of the seller. Some people may also experience purchase anxiety when making big purchases, such […]
What is qualitative data? Qualitative data is gathered by interactions with real people/customers, often taking into account personal opinions, and is more subjective. Qualitative research can realise itself in many forms: In-depth interviews Group discussions (focus groups); Diary and journal exercises
What is quantitative data? Quantitative data is all about the numbers, here we use existing data or statistics to support or dismiss our hypothesis. Some examples of quantitative data include: Web Analytics Heatmaps NPS (Net Promoter Score) Data from surveys
What is a query? A query (search query) is a keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.
Retargeting is a form of digital marketing where advertisers target people who have already visited their website or engaged with their content. This is accomplished through tracking cookies placed on the user’s browser, which enables the advertiser to serve personalized ads to the user on other websites and social media platforms. The goal of retargeting […]
What is a return code? A HTTP server return code that identifies the success, failure, and other characteristics of a transfer of data from a server to a browser. Some codes (for example, 404) are displayed to visitors on a page. List of HTTP Return Codes 1xx Informational 100 Continue 101 Switching Protocols 2xx Successful […]
Revenue per visitor is a metric that measures the amount of revenue generated per visitor to a website or a physical store. It is calculated by dividing the total revenue generated by the number of visitors. This metric helps businesses to understand the effectiveness of their marketing efforts, product offerings, and pricing strategies. The higher […]
What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for […]